Affiliated Graduate Program Faculty

Aronczyk, Melissa

aronczykAssociate Professor
School of Communication & Information

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Melissa Aronczyk’s research examines questions at the intersection of media, politics and identity. She is the author of Branding the Nation: The Global Business of National Identity (Oxford, 2013) and the co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture. Current research includes a project funded by the National Science Foundation on the role of strategic information and influence campaigns on public opinion and public policy in the United States. She is a faculty fellow with the Center for Cultural Sociology at Yale University.